Recommendations On Nutrition For Dogs
PRODUCT: feed recommendation system based on biomaterial analysis

REQUEST: Go-To-Market strategy and technology


Benchmarks:

1. Scollar. Attracted investments: $2 million, Round A - sales, scaling is underway, 2015 year of foundation, a team of up to 10 members.

Product. Personal recommendations on dog nutrition, marketplace of food, supplements, health products, toys, subscription to reviews of dog breeders on food. AI recommendation system for 10-20 common features, including the recommendations and reviews on dog breeders' food. AI recommendation system based on 10-20 common features.

Monetization: commission from the feed sale, sale of supplements, health products, toys through your own marketplace - lead generation to the partner's website, direct advertising of partners on the service website.

Go-To-Market: pet health blogs, organic traffic, contextual advertising, > 7,000 client sessions per site per month, 70% of the market - USA. Partners: targeted display of products and promotion of individual brands, user statistics and their interests/reviews, customer contact details for E-mail marketing, partner's personal account with a content management system and online sales tracking.

2. Side by Side. Attracted investments: $0.5 million, Round A - sales, scaling is underway, 2016 year of foundation, a team of up to 10 members.

Product. selection of feeds, supplements, educational programs based on the pet's profile. Disclosure of the composition of feeds and additives, a recommender system for the geo-selection of the store.

Monetization: list of recommendations, affiliate programs including education.

Go-To-Market: pet health blogs, organic traffic, contextual advertising, > 20,000 client sessions per site per month, 87% of the market - USA. Competitors: vitalessentialsraw.com, smartypawshealth.com. Partners: targeted display of products, supplements and educational programs, search for stores close to home based on a recommender system.

3. AnimalBiome. Attracted investments: $12 million, annual revenue of $1-10 mln., Round A - sales, scaling is underway, 2016 year of foundation, a team of up to 11-50 members.

Product. Personal recommendations for the restoration of the microflora of pets through special supplements and feeds according to microbiome and saliva tests. microbiome test based on proprietary technology, 1 patent.

Monetization: microbiome test with home delivery, supplements to restore intestinal microflora - own marketplace, own veterinary clinic, saliva tests.

Go-To-Market: pet health blogs, veterinarian recommendations (including on the website), infographics, organic traffic, contextual advertising, > 47,000 client sessions per site per month, 77% of the market - USA. Competitors: catfriendly.com, nurvc.com.

ASNWER:

Go-To-Market: educational video blogs and paid seminars, recommendations on lifestyle, hygiene, assessment of the likelihood of diseases, reviews of doctors on the site, link to the patent/article (if any).

Technologies: saliva test, questionnaire with AI recommender system.
Need GAP analysis